2017 marks the 20th Anniversary of Tamagotchi and to memorialize the occasion, Bandai is released a smaller version of the device. This is the 2nd release with a different series of colours.
Awakening and evoking nostalgic feelings from the mid-to-late '90s, this smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released! Like the original Tamagotchi device, the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters. To pay homage to fans, the mini Tamagotchi will also feature the iconic packaging design of the original Tamagotchi device. Now, both original fans and new fans can obsess over caring for their Tamagotchi character, and as they do the character will uniquely grow and develop.
The Tamagotchi device can be considered the world’s first and favorite digital pet. With its enduring power the nurturing and love of a Tamagotchi pet never goes out of style. Bandai is excited to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations.
Bandai created a wave of excitement and huge demand for Tamagotchi when the device was introduced 20 years ago. Since its initial debut, the company has sold more than 82 million units worldwide.